Major retailers are celebrating Star Wars Day (May the Fourth) with sales on toys, games and collectibles starting Sunday, May 4, 2025.
Star Wars Merchandise Sales
Amazon, Best Buy, Walmart and other retailers have online and in-store specials for Star Wars Day.
- At Amazon, get Lego Star Wars kits, light saber toys, clothing and more at up to half off: Amazon Star Wars Day Deals
- At Best Buy get Star Wars action figures and more with savings of up to 65%: Best Buy Star Wars Day Deals
- At Walmart you can also find Lego kits and more Star Wars merchandise: Walmart Star Wars Day Deals
- At the Disney Store you can find exclusive Star Wars merchandise: Disney Store Star Wars Day Deals
- At the Epic Store you can find Star Wars games discounted up to 95%: Epic Games Star Wars Day Deals
Below is a one-minute Star Wars Day overview from Disney.
You can find more Star Wars trailers on the Star Wars YouTube Channel.
You can read more about the day at the official Star Wars website.
What Is Star Wars Day?
Every year on May 4th, fans across the galaxy come together to celebrate Star Wars Day, a special occasion dedicated to the beloved Star Wars franchise. The date was chosen as a playful pun on the iconic phrase “May the Force be with you,” transforming it into “May the Fourth be with you.” This day has become a global phenomenon, uniting fans of all ages in their love for the epic space saga.
The Origins of Star Wars Day
The origins of Star Wars Day can be traced back to 1979, just two years after the release of the original Star Wars film. On May 4th of that year, an advertisement in the London Evening News congratulated Margaret Thatcher on becoming the first female Prime Minister of the United Kingdom, with the message: “May the Fourth Be With You, Maggie. Congratulations.” This clever play on words resonated with fans and eventually led to the establishment of May 4th as Star Wars Day.
How Fans Celebrate
Star Wars Day is celebrated in a variety of ways, reflecting the diverse interests and creativity of the fan community. Here are some popular activities:
- Movie Marathons: Fans often gather to watch the entire Star Wars saga, from the original trilogy to the latest releases. Some even include animated series like “The Clone Wars” and “Rebels” in their marathons.
- Cosplay and Costume Parties: Dressing up as favorite characters, from Jedi Knights to Sith Lords, is a common way to celebrate. Many fans participate in costume contests and themed parties.
- Social Media Tributes: The hashtag #MayTheFourthBeWithYou trends on social media platforms as fans share their favorite quotes, scenes, and fan art.
- Special Events and Promotions: Many businesses, including bookstores, toy stores, and streaming services, offer special deals and events to mark the occasion. Theme parks like Disneyland and Disney World often host special Star Wars-themed events.
- Charity and Community Events: Some fans use the day to give back, organizing charity events and fundraisers inspired by the themes of hope and resistance in the Star Wars universe.
The Impact of Star Wars
Star Wars has had a profound impact on popular culture, inspiring generations of fans with its timeless themes of good versus evil, the hero’s journey, and the power of hope and redemption. The franchise has expanded beyond films to include books, comics, video games, and an ever-growing array of merchandise.
As we celebrate Star Wars Day, we not only honor the legacy of this iconic series but also the vibrant and passionate community that keeps the spirit of Star Wars alive. So, whether you’re a lifelong fan or a newcomer to the galaxy far, far away, May the Fourth be with you!